Revenue Attribution Engine

Marketing spend vs revenue correlation • Generated 2026-04-07 13:01

Total Marketing Spend
$212.3K
41 games analyzed · 2022-01-01 to 2026-03-01 · Generated 2026-04-07 13:01
Portfolio ROI
13,819%
Revenue vs marketing spend
Best Responder
Heroes of Mount Dragon
Highest marketing efficiency
Avg Revenue / $1 Spent
$9802.50
21 responsive, 11 non-responsive

Marketing Spend vs Total Revenue by Game

Responsive Games (21 games — marketing spend drives revenue, ≥$5 per $1 spent)

Heroes of Mount Dragon$372618.3 per $1Spend: $0 · Rev: $55,89337,261,733% ROI
Symphony of War$7598.7 per $1Spend: $618 · Rev: $4,697,990759,773% ROI
Airborne Kingdom$6163.9 per $1Spend: $239 · Rev: $1,473,844616,287% ROI
Fractured Core$4580.6 per $1Spend: $1 · Rev: $3,481457,963% ROI
NEDRA$4502.7 per $1Spend: $3 · Rev: $14,274450,172% ROI
Dark Deity 2$1198.6 per $1Spend: $1,278 · Rev: $1,531,951119,764% ROI
Cat Cafe Manager$1126.8 per $1Spend: $1,685 · Rev: $1,898,381112,575% ROI
Mail Time$1077.5 per $1Spend: $1,218 · Rev: $1,312,375107,653% ROI
Retreat To Enen$396.5 per $1Spend: $1,094 · Rev: $433,71739,550% ROI
Tavernacle$289.4 per $1Spend: $71 · Rev: $20,64228,839% ROI
Voltaire- The Vegan Vampire$255.3 per $1Spend: $625 · Rev: $159,50925,432% ROI
Coromon$245.1 per $1Spend: $22,645 · Rev: $5,550,58124,412% ROI
Terracotta$180.1 per $1Spend: $240 · Rev: $43,19517,910% ROI
Broken Pieces$177.8 per $1Spend: $2,013 · Rev: $357,96517,682% ROI
Troublemaker$163.3 per $1Spend: $1,657 · Rev: $270,68016,233% ROI
Echoes of Plum Grove$130.0 per $1Spend: $22,106 · Rev: $2,873,03412,897% ROI
City of Beats$123.4 per $1Spend: $536 · Rev: $66,10412,238% ROI
9 Years of Shadows$105.9 per $1Spend: $10,335 · Rev: $1,094,43410,489% ROI
HumanitZ$98.2 per $1Spend: $50,623 · Rev: $4,970,2509,718% ROI
Witch of Fern Island$83.1 per $1Spend: $8,078 · Rev: $671,0758,208% ROI
Dust Fleet$77.8 per $1Spend: $2,305 · Rev: $179,2497,677% ROI

Non-Responsive Games (11 games — <$2 per $1 spent, marketing dollars underperforming)

Cursed Dawn$5.73 per $1Spend: $502 · Rev: $2,878473% ROI
Undying Flower$7.02 per $1Spend: $500 · Rev: $3,510602% ROI
Moon Mystery$10.04 per $1Spend: $29,333 · Rev: $294,382904% ROI
Valiant Tactics$12.49 per $1Spend: $678 · Rev: $8,4711,149% ROI
Renaissance Kingdom Wars$13.67 per $1Spend: $10,502 · Rev: $143,5391,267% ROI
Death in the Red Light, A$15.17 per $1Spend: $502 · Rev: $7,6171,417% ROI
Twilight Memoria$17.40 per $1Spend: $96 · Rev: $1,6651,640% ROI
World Turtles$17.76 per $1Spend: $4,051 · Rev: $71,9551,676% ROI
Everholm$28.74 per $1Spend: $10,000 · Rev: $287,3692,774% ROI
One Lonely Outpost$31.15 per $1Spend: $21,611 · Rev: $673,2023,015% ROI
Haunting of Joni Evers$35.98 per $1Spend: $502 · Rev: $18,0633,498% ROI

All Games — Marketing Attribution

Game Marketing Spend Revenue ROI Revenue / $1 Spent Trajectory Responsive?
HumanitZ $50,623 $4,970,250 9,718% $98.18 -16% Yes
Moon Mystery $29,333 $294,382 904% $10.04 -49% No
Coromon $22,645 $5,550,581 24,412% $245.12 -59% Yes
Echoes of Plum Grove $22,106 $2,873,034 12,897% $129.97 -43% Yes
One Lonely Outpost $21,611 $673,202 3,015% $31.15 -47% No
Renaissance Kingdom Wars $10,502 $143,539 1,267% $13.67 -70% No
9 Years of Shadows $10,335 $1,094,434 10,489% $105.89 -50% Yes
Everholm $10,000 $287,369 2,774% $28.74 -75% No
Witch of Fern Island $8,078 $671,075 8,208% $83.08 -69% Yes
World Turtles $4,051 $71,955 1,676% $17.76 -84% No
Sugar Shack $2,777 $138,990 4,904% $50.04 -90% No
Dust Fleet $2,305 $179,249 7,677% $77.77 -56% Yes
Broken Pieces $2,013 $357,965 17,682% $177.82 -63% Yes
Cat Cafe Manager $1,685 $1,898,381 112,575% $1126.75 -50% Yes
Troublemaker $1,657 $270,680 16,233% $163.33 -56% Yes
Dark Deity 2 $1,278 $1,531,951 119,764% $1198.64 -60% Yes
Mail Time $1,218 $1,312,375 107,653% $1077.53 -59% Yes
Retreat To Enen $1,094 $433,717 39,550% $396.50 +43% Yes
Polylithic $1,000 $43,233 4,223% $43.23 +83% No
Arto $715 $38,647 5,305% $54.05 -63% No
Valiant Tactics $678 $8,471 1,149% $12.49 -81% No
Voltaire- The Vegan Vampire $625 $159,509 25,432% $255.32 +2% Yes
Symphony of War $618 $4,697,990 759,773% $7598.73 -74% Yes
City of Beats $536 $66,104 12,238% $123.38 -71% Yes
Haunting of Joni Evers $502 $18,063 3,498% $35.98 -65% No
Cursed Dawn $502 $2,878 473% $5.73 -43% No
Death in the Red Light, A $502 $7,617 1,417% $15.17 -72% No
Shell Runner $502 $33,014 6,477% $65.77 -88% No
Immortal Hunters $502 $35,669 7,006% $71.06 -57% No
World of Football $502 $33,777 6,629% $67.29 -33% No
Undying Flower $500 $3,510 602% $7.02 -48% No
Tracks of Thought $336 $14,130 4,109% $42.09 -88% No
Terracotta $240 $43,195 17,910% $180.10 -29% Yes
Airborne Kingdom $239 $1,473,844 616,287% $6163.87 -70% Yes
Bone Field $183 $10,149 5,432% $55.32 -68% No
Twilight Memoria $96 $1,665 1,640% $17.40 -95% No
Tails of Trainspot $92 $6,038 6,429% $65.29 +238% No
Tavernacle $71 $20,642 28,839% $289.39 -80% Yes
NEDRA $3 $14,274 450,172% $4502.72 -24% Yes
Fractured Core $1 $3,481 457,963% $4580.63 -46% Yes
Heroes of Mount Dragon $0 $55,893 37,261,733% $372618.33 +26% Yes
How to Read This
ROI = (Revenue - Marketing Spend) / Marketing Spend. An ROI of 100x means you earned $100 for every $1 spent on marketing.
Revenue / $1 Spent = Total revenue divided by marketing spend. Higher = more efficient. The portfolio average is shown in the KPI row.
Trajectory = Compares the average monthly revenue in the second half of the game's active period against the first half. Positive means revenue is growing or stable. Negative means revenue is declining — this is normal for most games as they naturally decay after launch.
Responsive = Games where marketing spend correlates with revenue (top half by efficiency). These are the titles that benefit from continued marketing investment.
Non-Responsive = Bottom quartile by efficiency. Marketing dollars on these titles show little or no revenue impact — consider reallocating spend.
Correlation = Pearson correlation between monthly marketing spend and revenue (with 0-2 month lag). Values above 0.5 suggest marketing is driving revenue. Below 0.3 suggests no meaningful relationship.
Active Period = Every month from the game's first non-zero revenue month through the most recent data (currently March 2026). The period runs continuously regardless of any $0 months in between.
Trajectory Calculation = The active period is split in half. Trajectory = (second half avg monthly revenue - first half avg) / first half avg. A game with 24 months of data compares months 13-24 against months 1-12. Negative trajectory is normal for most games as they decay after launch.
Click any row in the table to drill into that game's detail — monthly revenue, spend timeline, and correlation analysis.